Geomarketing is one of the fastest-growing digital marketing and location technology trends, chiefly because it gives marketers a key advantage: delivery of the right message, to the right people, at the right time.¹ How? Geomarketing displays [...]

Maps are a powerful way to tell a story and illustrate spatial relationships. However, oftentimes developers and cartographers find wrangling map data to be overwhelming.HERE Technologies offers a simple solution to what can be a complex and [...]

By 2022 — just two years from now — the location intelligence industry is projected to grow to roughly $45 billion.¹ The impressive number is indicative of the growing global reliance on location technology.What’s happening in 2020 to fuel the [...]

Location data and digital maps are increasingly important tools for decision makers within a variety of industries and governmental entities. Knowing who owns a parcel of property, how it is used, and its value is instrumental for carrying out [...]

Sometimes the variations are subtle. Other times, they’re more elaborate. Either way, there are differences in map APIs and a one-size-fits-all approach to selecting them could be risky.A little bit of research and a lot of attention to detail [...]

The financial industry is one that was built on personal relationships between customers and bankers, tellers, advisors, and other financial professionals. Even with the industry’s inevitable migration to the online world — 7 out of 10 Americans [...]

The ADCi Blog has been a helpful resource for GIS professionals, developers, fleet managers, and more seeking advice about digital map data and services. Readers have come to depend on the insightful commentary, and we have our subscribers to [...]

Routing efficiency is more important than ever in fleet management. Simply put, calculating accurate truck routes based on restrictions and regulations saves time, which directly translates to cost savings.

Public safety is a massive undertaking. Those tasked with the responsibility are keenly aware that, when they are called upon, time is of the essence. To get the job done quickly and efficiently, location technology is interwoven into response [...]

College campuses can be sprawling or quaint, but either can be intimidating for the new student or first-time visitor. Surrounding unfamiliar communities may also be a cause for concern, especially when it comes to safety.This familiar scenario [...]